Date created: Feb 4, 2021 • Last updated: Feb 8, 2022
What is Media Comments?
Media Comments is the total count of comments made on your social media content. Comments count towards engagement with your posts and generally indicate an interest in your content.
Media Comments Formula
How to calculate Media Comments
A business account on Instagram has multiple posts published to their profile. All together, their content receives 150 comments. The Media Comments count for the business is 150.
Start tracking your Media Comments data
Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Media Comments instantly.
How to visualize Media Comments?
It helps to view engagement metrics such as Media Comments visualized with a summary chart which compares the current value to a previous time period.
Media Comments visualization example
vs previous period
Summary ChartHere's an example of how to visualize your current Media Comments data in comparison to a previous time period or date range.
More about Media Comments
Comments indicate deeper interest in social media content because they require more involvement than a like or share, which is a single-click form of engagement. The only drawback is that comments do not necessarily mean positive interest in your content. Comments can also be complaints, inquiries, or spam. While it is important to track comments on your posts, especially if there is a specific ask in your post for viewers to comment, it is equally important to monitor the sentiment of comments. Prompt responses to comments build a sense of trust with your audience.