Date created: Jan 22, 2021 • Last updated: Jan 22, 2021
What is Media Saves?
Media Saves is the count of the total number of times your content has been saved by users on social media. Social media platforms such as Instagram allow users to save posts to a private collection for easy access.
How to calculate
If users save your Instagram content 200 times, your Media Saves count is 200.
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How does this work?
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More about this metric
The ability to save content to a private collection is a feature found on social media platforms such as Instagram. The general perception is that users save content that they wish to revisit in the near future, meaning they have expressed interest in the content.
While there is no way to know the motivation behind each save, a large number of Media Saves paired with high levels of positive engagement, including likes, comments, and shares, can indicate that users enjoy and find value in your content.