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Media Saves

What is Media Saves?

Media Saves is the count of the total number of times your content has been saved by users on social media. Social media platforms such as Instagram allow users to save posts to a private collection for easy access.

How to calculate Media Saves

ƒ Count(Media Saves)


If users save your Instagram content 200 times, your Media Saves count is 200.

More about this metric

The ability to save content to a private collection is a feature found on social media platforms such as Instagram. The general perception is that users save content that they wish to revisit in the near future, meaning they have expressed interest in the content.

While there is no way to know the motivation behind each save, a large number of Media Saves paired with high levels of positive engagement, including likes, comments, and shares, can indicate that users enjoy and find value in your content.

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