Media Saves

Date created: Jan 22, 2021  •   Last updated: Feb 8, 2022

What is Media Saves?

Media Saves is the count of the total number of times your content has been saved by users on social media. Social media platforms such as Instagram allow users to save posts to a private collection for easy access.

Media Saves Formula

ƒ Count(Media Saves)

How to calculate Media Saves

If users save your Instagram content 200 times, your Media Saves count is 200.

Start tracking your Media Saves data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Media Saves instantly.

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How to visualize Media Saves?

In most scenarios, you would segment your Media Saves by media type, so a bar chart is the best visualization for this metric. Take a look at the example:

Media Saves visualization example

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Media Saves

Bar Chart

Here's an example of how to visualize your Media Saves data in a bar chart to observe segmented data.
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Media Saves

Bar Chart

Here's an example of how to visualize your Media Saves data in a bar chart to observe segmented data.

More about Media Saves

The ability to save content to a private collection is a feature found on social media platforms such as Instagram. The general perception is that users save content that they wish to revisit in the near future, meaning they have expressed interest in the content.

While there is no way to know the motivation behind each save, a large number of Media Saves paired with high levels of positive engagement, including likes, comments, and shares, can indicate that users enjoy and find value in your content. A high number of Media Saves is also an indicator that users are returning or revisiting your content, and potentially sharing it with their network.