Online Shopper Conversion Rate

Date created: Jan 25, 2021  •   Last updated: Feb 24, 2022

What is Online Shopper Conversion Rate?

Online Shopper Conversion Rate informs business owners of the likelihood of a sale when a user visits their e-commerce store. This metric looks at the total number of sales divided by the count of the site's total visitors over a defined period.

Online Shopper Conversion Rate Formula

ƒ Count(Number of Sales) / Count(Number of Visitors)

How to calculate Online Shopper Conversion Rate

Company ABC has 100 sales over two weeks from Nov 29, 2020 - Dec 13, 2020. Over that period, they had 650 site visitors. 100 / 650 = 15.38% Online Shopper Conversion Rate. This company can expect a sale 15.38% of the time a user comes to their store. They can use this metric as a way to benchmark their baseline performance. If they implement additional marketing and sales tactics, they might be able to increase this rate as one metric to determine campaign success.

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How to visualize Online Shopper Conversion Rate?

There are a few ways you can visualize your Online Shopper Conversion Rate in a dashboard: a pie chart by region or a bar chart segmented by lead source can help you pinpoint the highest converting segments and focus your strategy on these pockets.

Online Shopper Conversion Rate visualization examples

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Online Shopper Conversion Rate

Pie Chart

Here's an example of how to visualize your Online Shopper Conversion Rate data in a pie chart to identify the most prominent segment.
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Online Shopper Conversion Rate

Bar Chart

Here's an example of how to visualize your Online Shopper Conversion Rate data in a bar chart to observe segmented data.
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Online Shopper Conversion Rate

Pie Chart

Here's an example of how to visualize your Online Shopper Conversion Rate data in a pie chart to identify the most prominent segment.

More about Online Shopper Conversion Rate

Online Shopper Conversion Rate is a valuable metric to determine how effective marketing and sales efforts are for an e-commerce site. This can give business owners insights into how the e-commerce store performs today and be used as a benchmark when testing new marketing and sales strategies. This metric is important when testing new product placement and marketing tactics to see if any new strategy can move the needle and increase the conversion rate.