Date created: Jun 19, 2019 • Last updated: Feb 12, 2021
What is Page Reach?
Page Reach is the number of unique users that have seen posts or any other information or content from your social media page at least once. A page on social media refers to a space where businesses can connect with customers.
How to calculate
You create a Facebook page for your business and publish several posts. All together, your posts gather a reach of 1,000 in a week. This means that your Page Reach is 1,000 and that this is the total number of unique Facebook users that have seen your posts.
Start tracking your Page Reach data
Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Start tracking your Page Reach instantly.
How does this work?
Follow the steps below in order to get your instant metric
More about this metric
Page Reach is a metric that helps you track how many unique users you are reaching with the posts and other information on your social media page. The advantage of having a large reach is that your page receives more engagement, forming social proof that your business is perceived well by its audience.
To increase your page reach, it is important to engage your audience within approximately the first 30 minutes of publishing a post. To do this, always include a call-to-action in your posts, along with content that offers value.