Percent New Sessions

Date created: Jan 13, 2021  •   Last updated: Jan 28, 2021

What is Percent New Sessions?

Percent New Sessions gives the percentage of total user sessions that come from new visitors to a website. This metric helps track two performance goals: the extent to which users are being retained and growth in terms of attracting a new audience.


ƒ Count(New Sessions) / Count(Total Sessions)

How to calculate

A company sells clothing online and offers styling tips on their blog. Last month, this blog generated 50,000 sessions, out of which 20,000 sessions were from new users. The Percent New Sessions for that month was 40%, indicating that more than half of the sessions were returning users while a healthy amount of new traffic was generated as well.

Percent New Sessions

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More about this metric

Sessions refers to a single user’s interactions with your website in a fixed time-frame, timed out by a period of inactivity or by exiting the website. Your website’s sessions can be generated by new users or returning users.

Percent New Sessions lets you measure the percentage of sessions that were generated by new visitors to your website. By tracking this metric, you gain an understanding of your website’s retention rate as well as the extent to which new visitors are interested in your site. Depending on your business goals, it may be desirable to increase new sessions over time, especially if growth or reach is your primary focus, as opposed to stickiness.

Recommended resources related to Percent New Sessions

Google Analytics definition of Percent New Sessions