Percent New Users

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Percent New Users?

Percent New Users gives the percentage of new users that visit a website out of the total number of users that have visited the website. By tracking the percentage of new users, you can better understand the behavioural patterns of your audience, including how likely they are to return to your website.

Percent New Users Formula

ƒ Count(New Users) / Count(Total Users)

How to calculate Percent New Users

In one month, your website attracts 20,000 total users. Out of these users, 5,000 are returning users while the other 15,000 are new users. The Percent New Users for that month is 75%.

Start tracking your Percent New Users data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Percent New Users instantly.

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How to visualize Percent New Users?

Depending on your goals for your website, you may want to either increase Percent New Users or keep the number steady. Either way, line charts can help you instantly visualize how effectively you are regulating your Percent New Users.

Percent New Users visualization example

Percent New Users

Line Chart

Here's an example of how to visualize your Percent New Users data in a line chart over time.
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Percent New Users


Measuring Percent New Users

More about Percent New Users

Website New Users is the number of new users to your website, usually tracked as visitors to your website who do not have cookies stored in their system that identifies them as returning visitors. Percent New Users measures this number as a fraction of the total number of unique visitors to your website. It differs from Percent New Sessions by tracking unique users as opposed to visits.

By tracking this metric along with other behavioural metrics such as Average Time on Page and Bounce Rate, you measure user response to major aspects of your website such as messaging, navigation, and reach. Percent New Users is an important metric to track when performing demand generation activities because it measures the extent to which new users visit your website for a given time period.

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