Reach per Million Users

Date created: Jan 15, 2019  •   Last updated: Sep 27, 2019

What is Reach per Million Users?

Reach is an Alexa Web Search metric that measures the number of people who have the Alexa toolbar or extension installed and who saw your content. If your website has a Reach score of 5,000, this means that 5,000 people out of a sample of 1 million, who have the toolbar or extension installed, saw your site yesterday.

Formula

ƒ Count Unique(People who saw your content per Day per Million Users)

Reach per Million Users

Start tracking your Reach per Million Users data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Start tracking your Reach per Million Users instantly.

How does this work?

Follow the steps below in order to get your instant metric

Step 1 - Choose your preferred service
Step 1Choose your preferred service
Step 2 - Create your free Klipfolio PowerMetrics Account
Step 2Create your free Klipfolio PowerMetrics Account
Step 3 - Connect your data and get your metric instantly
Step 3Connect your data and get your metric instantly

More about this metric

This isn’t a perfect metric as it includes a skewed sample of users. But, used over time it's still a good way to understand trends and compare sites.

Data for Alexa's reach, rank, and search analytics are collected from millions of users who have the Alexa toolbar or extension installed. As a result, Alexa is able to collect, anonymize, and track web traffic over time.

Recommended resources related to Reach per Million Users

Here is Andrew Chen with a valuable article about Reach Per Million Users.