What are Subscribers?
The Subscribers metric counts the number of paid or non-paid users who have periodic access to a product or service. Most often, this metric refers to a subscription-based business model, for example, newspapers, magazines, phone, internet service, the use of software-as-a-service (SaaS), or even access to seasonal theatre performance.
How to calculate Subscribers?
More about this metric
Subscribers may renew automatically, their access may expire after some time or usage threshold, or, in some cases, they may be on a "pay as you go" model.
Though mostly associated with paid access, many social media, SaaS, or gaming vendors use a freemium business model that can grow a large number of non-paid subscribers. It's important to be able to distinguish between paid and non-paid, as behaviours and value can be very different.
Subscription businesses will often report on New Subscribers, Active Subscribers, and Cancelled or Churned Subscribers.
Metrics related to Subscribers