What are Subscribers?The Subscribers metric counts the number of paid or non-paid users who have periodic access to a product or service. Most often, this metric refers to a subscription-based business model, for example, newspapers, magazines, phone, internet service, the use of software-as-a-service (SaaS), or even access to seasonal theatre performance.
How to calculate Subscribers
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Subscribers may renew automatically, their access may expire after some time or usage threshold, or, in some cases, they may be on a "pay as you go" model.
Though mostly associated with paid access, many social media, SaaS, or gaming vendors use a freemium business model that can grow a large number of non-paid subscribers. It's important to be able to distinguish between paid and non-paid, as behaviours and value can be very different.
Subscription businesses will often report on New Subscribers, Active Subscribers, and Cancelled or Churned Subscribers.