Date created: Jan 15, 2019 • Last updated: Feb 25, 2022
What is Subscribers?
The Subscribers metric counts the number of paid or non-paid users who have periodic access to a product or service. Most often, this metric refers to a subscription-based business model, for example, newspapers, magazines, phone, internet service, the use of software-as-a-service (SaaS), or even access to seasonal theatre performance.Alternate names: Customers, Users
Start tracking your Subscribers data
Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Subscribers instantly.
How to visualize Subscribers?
Use a summary chart to visualize your Subscribers data and compare it to a previous time period.
Subscribers visualization example
vs previous period
Summary ChartHere's an example of how to visualize your current Subscribers data in comparison to a previous time period or date range.
More about Subscribers
Subscribers may renew automatically, their access may expire after some time or usage threshold, or, in some cases, they may be on a "pay as you go" model.
Though mostly associated with paid access, many social media, SaaS, or gaming vendors use a freemium business model that can grow a large number of non-paid subscribers. It's important to be able to distinguish between paid and non-paid, as behaviours and value can be very different.
Subscription businesses will often report on New Subscribers, Active Subscribers, and Cancelled or Churned Subscribers.