Video Click-Through Rate

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Video Click-Through Rate?

Video Click-Through Rate is the percentage of times your video is clicked to play out of the total number of times your video is shown. It measures how effective your call-to-action, video thumbnail, and overall presentation is in converting video views to video clicks.

Video Click-Through Rate Formula

ƒ Count(Video Clicks) / Count(Video Views)

How to calculate Video Click-Through Rate

Your landing page hosts a video ad for your product. Out of the 10,000 times your video is shown, 400 convert to clicks. Therefore, your Video Click-Through Rate is 4%.

Start tracking your Video Click-Through Rate data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data.

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How to visualize Video Click-Through Rate?

To best visualize your Video Click-Through Rate, use a line chart to observe changing trends over time, and a summary chart to compare the current CTR to a previous time period.

Video Click-Through Rate visualization examples

Video Click-Through Rate

Line Chart

Here's an example of how to visualize your Video Click-Through Rate data in a line chart over time.

Video Click-Through Rate


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vs previous period

Summary Chart

Here's an example of how to visualize your current Video Click-Through Rate data in comparison to a previous time period or date range.
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Video Click-Through Rate


Measuring Video Click-Through Rate

More about Video Click-Through Rate

Video ads are a medium of content that suggest value for the end-user due to the high level of effort required to produce videos. They can be highly engaging and effectively communicate your message and call-to-action while holding the viewer’s attention.

Video Click-Through Rate (CTR) is a great metric to measure the first impression your video makes on viewers. This metric measures how many people click to play your video after merely viewing the thumbnail or preview of your video. Having a low Video CTR indicates that you may need to improve your video text including the title, descriptive text, and call-to-action, as well as other eye-catching visual elements such as your video thumbnail.