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Video Clicks

What is Video Clicks?

Video Clicks is the total number of times your video has been clicked. This metric can help measure how appealing your video is and its overall ability to get engagement.

How to calculate Video Clicks

ƒ Sum(Video Clicks)


A video displayed on your website is clicked 1,000 times the week after it is published. For that week, your Video Clicks is 1,000.

More about this metric

Video Clicks counts the total number of times people have clicked your video after being shown the video. It can add perspective and useful data when measured alongside other video ad metrics such as Video Click-Through Rate and Video Views. Measuring clicks apart from views and CTR can help you understand the volume of clicks your video ad is receiving, which further shows the number of people who have actively interacted with your video.

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