Video Conversion Value
What is Video Conversion Value?
Video Conversion Value is the total value of all your video conversions. You must set the value of one conversion manually for this metric to be accurately measured.
Alternate names: Total Conversion ValueHow to calculate Video Conversion Value
Example
You determine that the value received from one link click from your video ad is $0.50. Your video then gets 500 link clicks. Your Video Conversion Value is $250.
More about this metric
Video ads can be an effective way to increase brand awareness and capture leads. One way to measure your video ad’s performance is with the Video Conversion Value metric. Tracking this metric requires you to assign value to each action your count as a Video Conversion. By measuring Video Conversion Value, you will be able to better understand the monetary value of interactions with your video.
Track this metric
Use PowerMetrics, a free, self-serve analytics tool, to monitor your Video Conversion Value data.
Metrics related to Video Conversion Value
Video Conversion Rate
Video Conversion Rate is the measure of how often your video views leads to conversion. It is calcul...
Video Conversions
Video Conversions is the count of actions taken on your video that count as conversion. Conversions...
Video Click-Through Rate
Video Click-Through Rate is the percentage of times your video is clicked to play out of the total n...