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Video Conversion Value

What is Video Conversion Value?

Video Conversion Value is the total value of all your video conversions. You must set the value of one conversion manually for this metric to be accurately measured.

Alternate names: Total Conversion Value

How to calculate Video Conversion Value

ƒ Sum(Video Conversion Value)


You determine that the value received from one link click from your video ad is $0.50. Your video then gets 500 link clicks. Your Video Conversion Value is $250.

More about this metric

Video ads can be an effective way to increase brand awareness and capture leads. One way to measure your video ad’s performance is with the Video Conversion Value metric. Tracking this metric requires you to assign value to each action your count as a Video Conversion. By measuring Video Conversion Value, you will be able to better understand the monetary value of interactions with your video.

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