Video Conversion Value

Date created: Mar 15, 2021  •   Last updated: Mar 15, 2021

What is Video Conversion Value?

Video Conversion Value is the total value of all your video conversions. You must set the value of one conversion manually for this metric to be accurately measured.

Alternate names: Total Conversion Value

Formula

ƒ Sum(Video Conversion Value)

How to calculate

You determine that the value received from one link click from your video ad is $0.50. Your video then gets 500 link clicks. Your Video Conversion Value is $250.

Video Conversion Value

Start tracking your Video Conversion Value data

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How does this work?

Follow the steps below in order to get your instant metric

Step 1 - Choose your preferred service
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Step 2 - Create your free Klipfolio PowerMetrics Account
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Step 3 - Connect your data and get your metric instantly
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More about this metric

Video ads can be an effective way to increase brand awareness and capture leads. One way to measure your video ad’s performance is with the Video Conversion Value metric. Tracking this metric requires you to assign value to each action your count as a Video Conversion. By measuring Video Conversion Value, you will be able to better understand the monetary value of interactions with your video.