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Video Conversion Value

Date created: Mar 15, 2021  •   Last updated: Feb 18, 2022

What is Video Conversion Value?

Video Conversion Value is the total value of all your video conversions. You must set the value of one conversion manually for this metric to be accurately measured.

Alternate names: Total Conversion Value

Video Conversion Value Formula

ƒ Sum(Video Conversion Value)

How to calculate Video Conversion Value

You determine that the value received from one link click from your video ad is $0.50. Your video then gets 500 link clicks. Your Video Conversion Value is $250.

Start tracking your Video Conversion Value data

Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Video Conversion Value instantly.

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How to visualize Video Conversion Value?

Track your Video Conversion Value in line chart to see changes in trend over time.

Video Conversion Value visualization example

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Video Conversion Value

Line Chart

Here's an example of how to visualize your Video Conversion Value data in a line chart over time.
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Video Conversion Value

Line Chart

Here's an example of how to visualize your Video Conversion Value data in a line chart over time.

More about Video Conversion Value

Video ads can be an effective way to increase brand awareness and capture leads. One way to measure your video ad’s performance is with the Video Conversion Value metric. Tracking this metric requires you to assign value to each action your count as a Video Conversion. By measuring Video Conversion Value, you will be able to better understand the monetary value of interactions with your video.