Video Cost per Conversion

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Video Cost per Conversion?

Video Cost per Conversion measures the cost associated with conversions gathered on video ads. Conversions can include ad clicks, views, and other forms of engagement with your ad. It is calculated by dividing the sum of Video Cost by the total number of conversions.

Video Cost per Conversion Formula

ƒ Sum(Video Cost) / Count(Video Conversions)

How to calculate Video Cost per Conversion

A video ad has a Video Cost of $30,000. The ad has resulted in 45,000 conversions. Therefore, the Video Cost per Conversion is $0.67.

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How to visualize Video Cost per Conversion?

Use a summary chart to display the current Video Cost per Conversion in comparison to a time period in the past. Take a look at the example:

Video Cost per Conversion visualization example

Video Cost per Conversion

$12

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0.96

vs previous period

Summary Chart

Here's an example of how to visualize your current Video Cost per Conversion data in comparison to a previous time period or date range.
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Video Cost per Conversion

Chart

Measuring Video Cost per Conversion

More about Video Cost per Conversion

Video Cost per Conversion is a useful metric to measure the return on ad spend for your video ad. When setting up your video ad campaign, you incur marketing costs termed as Video Costs. While your campaign is running, one way to measure its success is by tracking the Video Conversions your ad is gathering. At the end of the campaign, you can put these two metrics to calculate Video Cost per Conversion, which essentially gives you the value of each conversion your ad has gathered.