Video Cost per View

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Video Cost per View?

Video Cost per View measures the cost associated with video views on video ads. It is calculated by dividing the sum of Video Cost by the total number of video views.

Video Cost per View Formula

ƒ Sum(Video Cost) / Count(Video Views)

How to calculate Video Cost per View

A video ad has a Video Cost of $10,000. The ad has received a total of 100,000 views. Therefore, the Video Cost per View is $0.10.

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How to visualize Video Cost per View?

Use a summary chart to display the overall Video Cost per View in comparison to a time period in the past. Take a look at the example:

Video Cost per View visualization example

Video Cost per View


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vs previous period

Summary Chart

Here's an example of how to visualize your current Video Cost per View data in comparison to a previous time period or date range.
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Video Cost per View


Measuring Video Cost per View

More about Video Cost per View

The Video Views metric is the measure of the number of times your video has been viewed. Different platforms define what counts as a view differently, with one of the most common definitions being a view of your video that lasts longer than 3 seconds. Getting views on your video is the first step towards gathering Video Conversions. By tracking Video Cost per View and tallying your views against the marketing costs that went towards your video ad, you are able to find the return on your Video Costs.