What is Video Impressions?
Video Impressions is the total number of times your video thumbnail has been seen. It is different from views because the user is not required to watch the video for it to count as an impression.
How to calculate Video Impressions
If your Instagram video ad gets 20,000 impressions in one week, then that is your Video Impressions for the week.
More about this metric
Video Impressions is a metric that can help you understand how much reach your video ad has. Although different from Video Views, which is the number of times your video has been started and watched for more than 3 seconds, Impressions is a useful metric to validate your content marketing strategy. Video Impressions are gained anytime a user comes across your video in their feed or through any other channel. One way to increase this number is to have a catchy thumbnail and a relevant video title. On many social media platforms, videos generally auto-play which could then be counted as a video view if the user watches for more than 3 seconds.
Metrics related to Video Impressions
Video Engagements is the count of engagements the viewer has with your video. Video Engagements incl...
Video Views is a count of the number of times a video is watched. It can also be used to count the n...
Video Cost per View
Video Cost per View measures the cost associated with video views on video ads. It is calculated by...