Videos are an increasingly popular way of communicating medium-to-long messages on social media. Videos with a high resolution, high quality audio, and to-the-point messaging work best to capture an audience and keep them engaged. They add a human touch to messages communicated by a business and are a great opportunity to let customers meet the people behind the business.

By tracking the likes received on a video, businesses can measure the extent to which their message has been spread and appreciated by the target audience. On certain video content platforms, such as YouTube, Video Likes add authenticity and show that a content creator or piece of content is popular. Video Likes also play a crucial part in search algorithms by boosting the ranking of a video.