Video Starts

Date created: Oct 12, 2022  •   Last updated: Oct 12, 2022

What is Video Starts?

A Video Start refers to the number of times a video starts to play.

Video Starts Formula

ƒ Count(Video Starts)

How to calculate Video Starts

You recently published a one-minute explainer video on your social channels, and your video was started 280 times. In this example, Video Starts is 280.

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What is a good Video Starts benchmark?

Video Starts for a video can be benchmarked against Video Starts for another video or collection of video content.

How to visualize Video Starts?

To visualize your Video Starts data in a dashboard, you can take two approaches: either view your overall metric in a summary chart, or segment by demographics such as region in a bar or pie chart. Take a look at the examples for ideas.

Video Starts visualization examples

Video Starts

Pie Chart

Here's an example of how to visualize your Video Starts data in a pie chart to identify the most prominent segment.

Video Starts


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vs previous period

Summary Chart

Here's an example of how to visualize your current Video Starts data in comparison to a previous time period or date range.
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Video Starts


Measuring Video Starts

More about Video Starts

A Video Start refers to the number of times a video starts to play. A Video Start differs from a Video View, which may have a requirement of “seconds viewed” before it is considered a View (depending on the viewing platform).

On some viewing platforms, Video Starts are used as the denominator for view rate metrics, such as Average View Rate or Average View Time. On other platforms, the Video Views metric is used. It is important to read the metric definitions of each platform you use before making any comparisons.

The Video Starts metric is especially relevant for Sales, Marketing, Advertising, Social Media, and Editorial/Production functions.

Recommended resources related to Video Starts

LinkedIn's resource for video metricsHow google measures and defines video metrics