Video Watch Time
Date created: Dec 11, 2019 • Last updated: Feb 25, 2022
What is Video Watch Time?
Video Watch Time is a measurement of how much total time has been spent watching a video (or a collection of videos). This metric helps evaluate the overall quality and stickiness of your content by looking at which videos are being watched as opposed to being abandoned after a few seconds.
Alternate names: Minutes Watched, Time Spent (Video)Video Watch Time Formula
How to calculate Video Watch Time
If a video is published on January 1st and in the first month it accumulates 250 hours of watch time and in the second month it accumulates 150 hours, then the Video Watch Time after 2 months = 400 hours.
Start tracking your Video Watch Time data
Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Video Watch Time instantly.
How to visualize Video Watch Time?
Ideally, you want your Video Watch Time to increase cumulatively over time. A summary chart can help you visualize this trend.
Video Watch Time visualization example
Summary Chart
Video Watch Time
64.94
0.20
vs previous period
Summary Chart
Here's an example of how to visualize your current Video Watch Time data in comparison to a previous time period or date range.More about Video Watch Time
As this is a time-based measurement of content consumption, it simply refers to how many hours/minutes/seconds (depending on what the video platform offers) have been spent consuming a piece of video content (or a grouping of content in aggregate, such as a playlist, series, or account).
Recommended resources related to Video Watch Time
Learn more about YouTube's Watch Time report.Contributor
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