Website Event Value

What is Website Event Value?

Event Value is a Google Analytics metric used to evaluate user interactions with website content. Marketing teams use this metric to evaluate the value of user interactions with their websites and sometimes to determine their potential monetary value.

How to calculate Website Event Value

ƒ Sum(Event Value)

Favourable trend

Up is positive

Level of complexity


Date created: Jan 15, 2019

Latest update: May 07, 2019

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Here is an in-depth article about how to use Event Value in Google Analytics

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