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Website New Users

What is Website New Users?

Website New Users is the count of users that visit your site for the first time. Google Analytics assigns a unique identifier to each user. Unless the user clears their cookies or uses a new device unknown to Google, this unique identifier is how Google knows if this is a new or returning user.

Alternate names: New Users

How to calculate Website New Users

ƒ Count(Website New Users)

More about this metric

The Website New Users metric is essential for demand generation activities, such as advertising, word-of-mouth, social media, and events - any action where the top of the marketing funnel needs to be measured.

Along with the count of Website New Users, it's important to assess the quality of this new traffic. Use metrics such as Bounce Rate, Time on Site, and Average Pages per Session to measure this.

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