Chief Marketing Officer
Roles
Ad Cost Per Goal Conversion
Ad Cost per Goal Conversion is the amount of money spent on...
Campaign Cost Per Goal Conversion
Campaign Cost per Goal Conversion is the amount of money spe...
Cost Per Click
Cost Per Click (CPC) is the price an advertiser pays a publi...
Cost per Activated Lead
Cost per Activated Lead measures the costs involved in gener...
Customer Acquisition Cost
Customer Acquisition Cost (CAC) is the cost a business incur...
Forecasted Number of Customers
Forecasted Number of Customers gives you the predicted numbe...
Lead Conversion Rate
The Lead Conversion Rate is the percentage of visitors who c...
Leads
A Lead is an individual who has shown an interest in your pr...
Lifetime Value to Cost of Acquisition Ratio
The Lifetime Value to Cost of Acquisition (LTV/CAC) Ratio te...
Magic Number
The Magic Number is a ratio showing yearly recurring revenu...
Return On Marketing Investment
The Return On Marketing Investment (ROMI) metric measures ho...
Search Impression Share
Search Impression Share is the percentage of impressions won...
Spend to Maximize Impression Share
Spend to Maximize Impression Share describes the investment...
Years Since Founding
Years Since Founding is a scale metric that measures the num...