Cash Conversion Score (CCS)

Date created: Feb 16, 2021  •   Last updated: Feb 16, 2021

What is Cash Conversion Score?

Cash Conversion Score is used by investors to measure the return on invested capital for startups. It is calculated by dividing current ARR by the difference between total raised capital and cash on hand. Essentially, this metric gives the return on each dollar invested in a company.

Formula

ƒ Sum(ARR) / Sum(Capital Raised to Date) - Sum(Cash on Hand)

How to calculate

Say a company has generated a revenue of $9 million by the end of the year, with $11 million capital raised and $3 million cash at hand. In this scenario, the company's Cash Conversion Score would be 1.1, often denoted as 1.1x meaning that the company saw a return of $1.1 dollars for each dollar invested.

Cash Conversion Score

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What is a good Cash Conversion Score benchmark?

Bessemer provides guidance around benchmarks for CCS: Good: 0.25-0.5x Better: 0.5-1x Best: 1x+

Cash Conversion Score Benchmarks

Cash Conversion Score Benchmarks

Bessemer Venture Partners, 2019
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More about this metric

Originally founded by Bessemer Venture Partners, Cash Conversion Score (CCS) was created to provide a measure of return on invested capital for cloud businesses. It is a helpful indicator for value creation and also used operationally, for founders and management teams to understand their efficiency in turning capital into Annual Recurring Revenue (ARR). It is impossible to have a high CCS without strong product/market fit and a scalable sales and marketing model.

Cash Conversion Score is calculated by dividing the current ARR by the difference between Total Capital Raised to Date and Cash on Hand, where Total Capital Raised to Date = Equity + Debt.

Recommended resources related to Cash Conversion Score

Here's an article from the founders of this metric.