Years Since Founding
What is Years Since Founding?
Years Since Founding is a scale metric that measures the number of years since the company has been founded.
How to calculate Years Since Founding
Imagine there are two companies, A and B. Company A was founded in 2001 and company B was founded in 2010. In the year 2021, it would be 20 years since company A was founded and 11 years since company B was founded.
More about this metric
Years Since Founding is used to measure the number of years a company has been in business. Although this metric does not directly impact your business, it can impact your brand. Generally, a company that has been in business for longer can appear to be more trustworthy and reputable, due to the idea that expertise takes time to develop. This is especially true in industries such as insurance, banking, and consumer products where well-known names can hold the advantage of appearing low risk. However, it is important to keep track of industry trends and to always stay relevant in the current market to truly reap the benefits of being an established brand.
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