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Facebook Ads Metrics

Facebook Ads's instant metrics

3 Second Video Views

3 Second Video Views counts the number of times your video a...

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Ad Clicks

Ad Clicks, or simply Clicks, is a marketing metric that coun...

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Ad Frequency

Ad Frequency is the average number of times your ad is displ...

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Ad Impressions

Ad Impressions (IMPR) is a count of the total number of time...

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Ad Reach

Ad Reach is a count of the number of people who viewed your...

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Ad Set Clicks

Ad Set Clicks is the total number of times users clicked on...

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Ad Spend

Ad Spend is the amount of money spent on specific ad variati...

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Ad Unique Clicks

Ad Unique Clicks is a count of the number of people who clic...

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Click-Through Rate

Click-Through Rate (CTR) is the percentage of clicks on your...

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Cost Per Click

Cost Per Click (CPC) is the price an advertiser pays a publi...

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Cost Per Inline Link Click

Cost Per Inline Link Click is the average amount of money sp...

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Cost Per Inline Post Engagement

Cost Per Inline Post Engagement is the average cost of each...

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Cost Per Pixel

Cost Per Pixel (CPP) is the average amount of money spent on...

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Cost Per Thousand

Cost Per Thousand (CPM), also called Cost Per Mille, is a ma...

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Cost Per Unique Click

Cost Per Unique Click is the average amount of money spent f...

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Cost Per Unique Inline Link Click

Cost Per Unique Inline Link Click is the average amount of m...

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Inline Link Clicks

Inline Link Clicks is the count of the number of times links...

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Inline Post Engagement

Inline Post Engagement counts the number of times a user eng...

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