Google Analytics Metrics

Metric
Description

Visits, also referred to as sessions, track the number of times a user interacts with your website. Repeat visits within a set time period are excluded.

Website Events, or simply Events, are specific to Google Analytics and count the number of defined interactions or behaviours that are independent of a basic page load.

Sessions with Event is the count of the number of Sessions in which at least one defined Event is triggered. Marketing teams use this to evaluate the quality of the sessions on their website.

Page Views, as commonly used with Google Analytics, is the count of times the content of a page is loaded or re-loaded. For advertising funded sites, Page Views is of particular interest, as ad impressions are frequently monetized. Although Page…

Organic Search traffic is the measure of visits to a website that come from naturally generated search engine results. These results are not influenced by any paid search activity and are driven purely by search engine optimization (SEO) efforts.

Event Value is a Google Analytics metric used to evaluate user interactions with website content. Marketing teams use this metric to evaluate the value of user interactions with their websites and sometimes to determine their potential monetary…

Bounces is the count of sessions that trigger only one request. For example, when a a page is opened and then exited without triggering any other activity. Bounces are often presented as Bounce Rate, which is simply the count of single page visits…

A Session, sometime called a Visit, is the set of interactions, or web requests, made within a given time frame by a single user visiting a specific website. A single Session will often contain multiple activities such as page views, events, or…

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