Google Analytics 4 Metrics
Google Analytics 4's instant metrics
Services
HubSpotActive Users
The number of distinct users who visited your site or app....
Ad Clicks
Ad Clicks, or simply Clicks, is a marketing metric that coun...
Ad Impressions
Ad Impressions (IMPR) is a count of the total number of time...
Ad Revenue
Ad Revenue is a digital marketing metric that measures the t...
Advertising Exposure
Ad unit exposure measures the total amount of time your ad w...
Average Engagement Time
Average Engagement Time is the sum of user engagement durati...
Average Purchase Revenue
The average purchase revenue in the transaction group of eve...
Average Revenue Per Paying User (ARPPU)
Average revenue per paying user (ARPPU) is the total purchas...
Average Revenue Per User
Average Revenue Per User (ARPU) is a company's generated rev...
Click-Through Rate
Click-Through Rate (CTR) is the percentage of clicks on your...
DAU/MAU Ratio
DAU/MAU Ratio (Daily Active Users to Monthly Active Users ra...
Engaged Sessions
The number of sessions that lasted longer than 10 seconds, o...