The number of distinct users who visited your site or app....

Ad Clicks, or simply Clicks, is a marketing metric that coun...

Ad Impressions (IMPR) is a count of the total number of time...

Ad Revenue is a digital marketing metric that measures the t...

Ad unit exposure measures the total amount of time your ad w...

Average Engagement Time is the sum of user engagement durati...

The average purchase revenue in the transaction group of eve...

Average revenue per paying user (ARPPU) is the total purchas...

Average Revenue Per User (ARPU) is a company's generated rev...

Click-Through Rate (CTR) is the percentage of clicks on your...

DAU/MAU Ratio (Daily Active Users to Monthly Active Users ra...

The number of sessions that lasted longer than 10 seconds, o...