Ad Clicks, or simply Clicks, is a marketing metric that coun...

Ad Impressions (IMPR) is a count of the total number of time...

Ad Revenue is a digital marketing metric that measures the t...

Ad unit exposure measures the total amount of time your ad w...

Average Revenue Per User (ARPU) is a company's generated rev...

Click-Through Rate (CTR) is the percentage of clicks on your...

DAU/MAU Ratio (Daily Active Users to Monthly Active Users ra...

Page Views, as commonly used with Google Analytics, is the c...

Pages per Session, sometimes referred to as Page Views per S...

Percent New Users gives the percentage of new users that vis...

Revenue is defined as the income generated through a busines...

A Session, sometimes called a Visit, is the set of interacti...