Google Analytics 4 Metrics
Google Analytics 4's instant metrics
Services
HubSpotAd Clicks
Ad Clicks, or simply Clicks, is a marketing metric that coun...
Ad Impressions
Ad Impressions (IMPR) is a count of the total number of time...
Ad Revenue
Ad Revenue is a digital marketing metric that measures the t...
Advertising Exposure
Ad unit exposure measures the total amount of time your ad w...
Average Revenue Per User
Average Revenue Per User (ARPU) is a company's generated rev...
Click-Through Rate
Click-Through Rate (CTR) is the percentage of clicks on your...
DAU/MAU Ratio
DAU/MAU Ratio (Daily Active Users to Monthly Active Users ra...
Page Views
Page Views, as commonly used with Google Analytics, is the c...
Pages Per Session
Pages per Session, sometimes referred to as Page Views per S...
Percent New Users
Percent New Users gives the percentage of new users that vis...
Revenue
Revenue is defined as the income generated through a busines...
Sessions
A Session, sometimes called a Visit, is the set of interacti...