Ad Clicks, or simply Clicks, is a marketing metric that coun...

Ad Impressions (IMPR) is a count of the total number of time...

Ad Spend is the amount of money spent on specific ad variati...

Average Session Duration measures the average amount of time...

Average Time on Page is a web analytics metric that measures...

Click-Through Rate (CTR) is the percentage of clicks on your...

Cost Per Click (CPC) is the price an advertiser pays a publi...

Cost Per Thousand (CPM), also called Cost Per Mille, is a ma...

A Goal represents a completed activity that you have defined...

Goal Conversion Rate is the percentage of user sessions that...

Specific to Google Analytics, a Hit counts common interactio...

Page Views, as commonly used with Google Analytics, is the c...