# Google Ads Metrics

Google Ads's instant metrics

# Ad Clicks

Ad Clicks, or simply Clicks, is a marketing metric that coun...

# Ad Cost Per Goal Conversion

Ad Cost per Goal Conversion is the amount of money spent on...

# Ad Impressions

Ad Impressions (IMPR) is a count of the total number of time...

# Ad Spend

Ad Spend is the amount of money spent on specific ad variati...

# Campaign Clicks

Campaign Clicks is a count of the total number of times user...

# Campaign Cost Per Goal Conversion

Campaign Cost per Goal Conversion is the amount of money spe...

# Campaign Impressions

Campaign Impressions is a count of the total number of times...

# Campaign Spend

Campaign Spend is the amount of money spent on advertisement...

# Click-Through Rate

Click-Through Rate (CTR) is the percentage of clicks on your...

# Cost Per Click

Cost Per Click (CPC) is the price an advertiser pays a publi...

# Cost Per Thousand

Cost Per Thousand (CPM), also called Cost Per Mille, is a ma...

# Goal Conversion Rate

Goal Conversion Rate is the percentage of user sessions that...

# Goal Conversions

Goal Conversions is the count of the number of goals that ha...

# Video Click-Through Rate

Video Click-Through Rate is the percentage of times your vid...

# Video Clicks

Video Clicks is the total number of times your video has bee...

# Video Conversion Rate

Video Conversion Rate is the measure of how often your video...

# Video Conversion Value

Video Conversion Value is the total value of all your video...

# Video Conversions

Video Conversions is the count of actions taken on your vide...