Ad Clicks, or simply Clicks, is a marketing metric that coun...

Ad Cost per Goal Conversion is the amount of money spent on...

Ad Impressions (IMPR) is a count of the total number of time...

Ad Spend is the amount of money spent on specific ad variati...

Campaign Clicks is a count of the total number of times user...

Campaign Cost per Goal Conversion is the amount of money spe...

Campaign Impressions is a count of the total number of times...

Campaign Spend is the amount of money spent on advertisement...

Click-Through Rate (CTR) is the percentage of clicks on your...

Cost Per Click (CPC) is the price an advertiser pays a publi...

Cost Per Thousand (CPM), also called Cost Per Mille, is a ma...

Goal Conversion Rate is the percentage of user sessions that...