Ad Clicks, or simply Clicks, is a marketing metric that coun...

Number of conversions divided by total interactions (such as...

The value of conversions. This only includes conversion acti...

Ad Cost per Goal Conversion is the amount of money spent on...

How often people engage with your ad after it is shown to th...

The number of engagements. An engagement occurs when a viewe...

Ad Impressions (IMPR) is a count of the total number of time...

The percent of your ad impressions that are shown as the ver...

The percent of your ad impressions that are shown anywhere a...

How often people interact with your ad after it is shown to...

The number of interactions with the ad. An interaction is th...

Ad Spend is the amount of money spent on specific ad variati...