Campaign Clicks is a count of the total number of times user...

Campaign Cost per Goal Conversion is the amount of money spe...

Campaign Impressions is a count of the total number of times...

Campaign Spend is the amount of money spent on advertisement...

Click-Through Rate (CTR) is the percentage of clicks on your...

Cost Per Click (CPC) is the price an advertiser pays a publi...

Cost Per Thousand (CPM), also called Cost Per Mille, is a ma...

The average amount you pay each time someone views your ad....

Goal Conversions is the count of the number of goals that ha...

Video View Through Rate refers to the rate at which Video Vi...

Video Views is a count of the number of times a video is wat...