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HubSpot Metric Templates

Hubspot Contacts

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Contacts are individual people that the business has a relationship with, often associated with an account. In many Content Man...more.
Used by 51 people

Hubspot Opportunities

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An opportunity is a qualified lead that indicates the potential for a deal. Regardless of a business’s unique qualification cri...more.
Used by 36 people

Form Submissions

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Form Submissions is a count of the number of visitors who fill out a form on your website. more.
Used by 24 people

Leads

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A Lead is an individual who has shown an interest in your product or service. Leads do not have to be qualified - meaning there...more.
Used by 20 people

Subscribers by Source

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A Subscriber is a user who has signed up for periodic access to a product or service. Subscribers can be paid, non-paid, active...more.
Used by 17 people

Contacts by Source

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Contacts are people that a business has a relationship with, often held by an account. Leads are usually not counted as Contact...more.
Used by 16 people

Leads by Source

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A Lead is an individual who has shown an interest in your product or service. Leads by Channel counts the number of Leads, segm...more.
Used by 16 people

Opportunities by Source

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An Opportunity is a Lead that has passed certain qualification criteria and represents a higher probability of closing. Opportu...more.
Used by 14 people

Sales Qualified Leads

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A Sales Qualified Lead (SQL) is a prospect that meets certain conditions as defined by the sales process. SQLs are middle of th...more.
Used by 13 people

Page Views

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Page Views, as commonly used with Google Analytics, is the count of times the content of a page is loaded or re-loaded. For...more.
Used by 12 people

Marketing Qualified Leads

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A Marketing Qualified Lead (MQL) is a universal metric used by marketing teams to measure the quality of leads they generate an...more.
Used by 8 people

Sessions by Source

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Sessions track the number of times a user interacts with your website. Repeat sessions within a set time period are excluded. S...more.
Used by 8 people

Bounces by Source

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Bounces is a count of the number of sessions that trigger only one request. Bounces by Source is a subset of total Bounces and ...more.
Used by 7 people

Won Customers

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Won Customers is the count of new accounts in the sales funnel that are “Closed Won”. It is a measure of success of the Sales a...more.
Used by 7 people

Emails Clicked for Selected Campaign

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Emails Clicked is the number of unique recipients who clicked on any link in your email. Clicks, or Click Through Rate, is ofte...more.
Used by 6 people

Emails Opened for Selected Campaign

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Emails Opened is the number of unique recipients who opened your email. Because the number of people who open your email impact...more.
Used by 6 people

Email Unsubscribes for Selected Campaign

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Email Unsubscribes is the count of how many users unsubscribe from your email distributions over a defined time period. It help...more.
Used by 5 people

Page Views by Source

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Page Views is a count of the number of times the content of a page is loaded or re-loaded. Page Views by Source is a subset of ...more.
Used by 5 people

Emails Delivered for Selected Campaign

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Emails Delivered is the number of contacts who successfully received an email to their inbox and, as such, does not include bou...more.
Used by 4 people

Privacy Consent Declines

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Privacy Consent Declines tracks the number of people who have explicitly chosen not to receive email communications. more.
Used by 3 people

Emails Bounced for Selected Campaign

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Emails Bounced is the count of emails that were not successfully delivered. Specifically, it's the count of Non-Delivery R...more.
Used by 3 people

Emails Sent for Selected Campaign

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Emails Sent is the number of contacts you sent your email to.This metric is generally the broadest list but excludes any previo...more.
Used by 3 people

Sessions by Country

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Sessions track the number of times a user interacts with your website. Repeat sessions within a set time period are excluded. S...more.
Used by 3 people

Privacy Consent Approves

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Privacy Consent Approves tracks the number of people who have explicitly chosen to receive email communications. more.
Used by 2 people

Hubspot Sessions

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A Session, sometime called a Visit, is the set of interactions, or web requests, made within a given time frame by a single use...more.
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