A Lead is an individual who has shown an interest in your pr...

A Marketing Qualified Lead (MQL) is a universal metric used...

Opportunities represents a qualified lead that indicates the...

A Sales Qualified Lead (SQL) is a prospect that meets certai...

Customer Issues, tickets, or incidents, refers to the captur...

Lead To Win Rate is the percentage of Leads who entered the...

Won Customers is the count of new accounts that are “Closed...

Won Opportunities is the count of sales opportunities that a...