Instagram Metric Templates

Post Reach, or Unique Impressions, is a count of the number of people who viewed your post at least once. more.

Followers is the number of users who have chosen to follow another user’s or company’s posts, such as via Twitter, LinkedIn, Facebook...more.

Post Impressions is a count of the total number of times your posts are shown. more.

Profile Views counts the number of profile views by unique accounts in a specific time period. more.