What is Page Check-Ins?
Facebook users use Page Check-Ins to announce when and how they interact with a business which can include visiting the premises, using a product, or attending a promotional event. This action is then displayed to other Facebook users in the attendee’s network, effectively creating increased brand awareness.
How to calculate Page Check-Ins
What is a good Page Check-Ins benchmark?
Each Page Check-In adds credibility to a page by showing that users are interested and participating in the event or with the business. For this reason, it is favourable to have a high number of Page Check-Ins.
A business creates a Facebook page for its product launch event, and 500 Facebook users check in to this event. The Page Check-In count for the event is 500.
More about this metric
As an increasing number of businesses create an online presence, users on social media platforms such as Facebook have multiple opportunities to engage with these businesses. Page Check-Ins are a relatively simple, single-step technique for driving user engagement.
Facebook users use Page Check-Ins to announce when they visit a location which can include a business, public attraction, or promotional event. This action is then displayed to other Facebook users in the attendee’s network, effectively creating increased brand awareness. Having a high number of Page Check-Ins adds credibility to a page by showing that users are interested and participating in the event or with the business. Businesses can leverage Page Check-Ins to further engage with users, for example, by thanking them for checking in.
Fun fact: Airports rank consistently among the locations with the highest number of Page Check-Ins.
Additional Page Check-Ins recommended resourcesContent Engagement, Followers, Post Likes
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