Date created: Oct 12, 2022 • Last updated: Oct 12, 2022
What is Page Check-Ins?
Facebook users use Page Check-Ins to announce when and how they interact with a business which can include visiting the premises, using a product, or attending a promotional event. This action is then displayed to other Facebook users in the attendee’s network, effectively creating increased brand awareness.
Page Check-Ins Formula
How to calculate Page Check-Ins
A business creates a Facebook page for its product launch event, and 500 Facebook users check in to this event. The Page Check-In count for the event is 500.
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What is a good Page Check-Ins benchmark?
Each Page Check-In adds credibility to a page by showing that users are interested and participating in the event or with the business. For this reason, it is favourable to have a high number of Page Check-Ins.
How to visualize Page Check-Ins?
Use a line chart to see how your Page Check-Ins increase or decrease over time. Use this data to encourage users to engage more with your page.
Page Check-Ins visualization example
ChartMeasuring Page Check-Ins
More about Page Check-Ins
As an increasing number of businesses create an online presence, users on social media platforms such as Facebook have multiple opportunities to engage with these businesses. Page Check-Ins are a relatively simple, single-step technique for driving user engagement.
Facebook users use Page Check-Ins to announce when they visit a location which can include a business, public attraction, or promotional event. This action is then displayed to other Facebook users in the attendee’s network, effectively creating increased brand awareness. Having a high number of Page Check-Ins adds credibility to a page by showing that users are interested and participating in the event or with the business. Businesses can leverage Page Check-Ins to further engage with users, for example, by thanking them for checking in.
Fun fact: Airports rank consistently among the locations with the highest number of Page Check-Ins.