Date created: Oct 20, 2020 • Last updated: Oct 20, 2020
What is Photo Likes?
Photo Likes are a measure of the popularity of photo posts on social media platforms. This metric tracks the number of likes a photo has received from social media users and can be used to gauge the engagement rate of a photo or group of photos.
How to calculate
A photo posted on Instagram that receives 100 likes has a Photo Likes count of 100.
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More about this metric
Photos are one of the most engaging forms of content on most social media platforms, especially on Instagram and Facebook. Photos can make content come alive and illustrate information in an accessible, friendly manner. They can also convey a particular tone or mood that helps build a brand and brand awareness. Likes on a photo are one of the key metrics used to measure the popularity of content on social media. Businesses can track the number of likes each photo post receives to understand what works with their target audience and curate more content that appeals to the brand’s target segments.
Social media platforms (Instagram in particular) have begun to show the number of likes only to the account owner as a way of discouraging individuals from posting content simply to generate a high number of likes. For businesses, Photo Likes is a metric that can inform and help shape a social media strategy for the future, by knowing what resonates most with followers.
A high number of likes on a photo is a sign that the post is popular with the audience on social media.