Date created: Apr 16, 2018 • Last updated: Feb 24, 2022
What is Profile Views?
Profile Views counts the total number of views a social media profile has received from unique accounts over a specific period of time. Each time a unique account views a profile, it increases the Profile Views count for that profile, even if the same account views the profile multiple times.
Profile Views Formula
How to calculate Profile Views
A company’s LinkedIn profile got 1,000 views from unique accounts last week. Additionally, in that same week, 500 unique accounts viewed the same company’s Facebook profile twice each. For that week, the company’s Profile Views count is 2,000, which is the sum of 1,000 LinkedIn views and two views each from 500 Facebook users which is 1,000 views.
Start tracking your Profile Views data
Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Profile Views instantly.
What is a good Profile Views benchmark?
This metric is a relative value. Based on a given starting point, measurement is observed to see if the number increases. Increases could be tied to recent activity on the given platform where the profile exists. Decreases could mean you need to increase your activity or revise your audience engagement tactics.
How to visualize Profile Views?
You can start with a basic summary chart to visualize your Profile Views data. This chart displays the current value that you can then compare to a previous period.
Profile Views visualization example
vs previous period
Summary ChartHere's an example of how to visualize your current Profile Views data in comparison to a previous time period or date range.
More about Profile Views
Profile Views gives the count of the number of times your social media profile has been viewed. This is a common metric available for businesses,and personal accounts in certain cases, to track on most social media platforms including LinkedIn, Facebook, Instagram, and Twitter.
On Instagram, Profile Views and other similar metrics are only available to business accounts, whereas LinkedIn and Twitter track this information regardless of account type. To increase your Profile Views, post engaging content with relevant keywords, hashtags, and a call-to-action. Profile Views can be regarded as conversation starters since someone has shown an interest in your business. Increasing Profile Views has the potential to increase content engagement, thereby growing brand awareness.