Key marketing metrics every business should measure
Marketing Metrics and Key Performance Indicators (KPIs) are measurable values used by marketing teams to demonstrate the effectiveness of campaigns across all marketing channels. Whether you are looking to track digital marketing performance, SEO progress, or your social media growth, having measurable marketing metrics and KPIs set up can help your business reach targets month-over-month. Track your marketing goals with these marketing metrics and KPI examples.
Best Marketing Metrics
The top KPIs for modern marketing teams:
- Marketing Qualified Leads (MQL)
- Sales Qualified Leads (SQL)
- Funnel Conversion Rates
- Brand awareness
- Customer engagement
- Marketing spend per customer
- Return on marketing investment
- Lifetime value of a customer (LTV)
- Customer acquisition cost (CAC)
- Customer retention
Scroll down further to get inspiration of other top marketing metrics you and your team can consider to start tracking.
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Types of Marketing Metrics and KPIs
Marketing departments operate across multiple channels. From social media, to email marketing, to lead generation, your digital marketing strategy will include a number of activities. With such a wide variety of channels being used, it’s important for marketing teams to actively track progress and performance in real-time with the right marketing metrics and KPIs. When choosing the right marketing metrics, you should keep in mind which channel you are using and who will be using the data to make business decisions. The types of metrics you want to track will vary for different marketing roles. Executives will want to see an overview for every marketing channel, while managers will want to dive into the metrics for a deeper understanding of day to day performance.
Digital Marketing Metrics and KPIs
Measure the relationship between the lifetime value of a customer and the cost of acquiring that customer.
SEO Metrics and KPIs
Social Media Metrics and KPIs
Email Marketing Metrics and KPIs
Must Have Marketing KPIs
Choosing the right marketing metrics for your organization can be difficult. Marketing performance targets will vary depending on your industry and specific marketing goals. Here are some helpful tips for picking the right marketing metrics to track on your data dashboard:
- Marketing Metrics and KPIs: Marketer’s guide to KPIs
- Digital Marketing Metrics and KPIs: 8 must-have metrics for your first digital marketing dashboard
- Social Media Metrics and KPIs: 12 must-have metrics for your social media dashboard
- Email Marketing Metrics and KPIs: 6 must-have email marketing metrics for your dashboard