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Measure Your Business's Recurring Revenue Base With The Monthly Recurring Revenue KPI
For subscription based businesses like SaaS companies, telecommunication companies and banks, monthly recurring revenue is at the center of the business model, and is one of the most important KPIs they monitor.
Monthly Recurring Revenue targets can vary drastically from industry to industry, but should reflect a company’s position in its lifecycle, its growth objectives and growth timelines.
Monitoring SaaS KPIs on a Dashboard
Once you have established benchmarks and targets for measuring MRR, you’ll want to establish processes for monitoring this and other SaaS KPIs. Dashboards can be critical in this regard.
Learn more about how to track your Monthly Recurring Revenue (MRR) on a SaaS Dashboard.