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Case Study: Pixable Tracks and Monitors Facebook Metrics with Klipfolio

Pixable Case Study: Pixable Tracks and Monitors Facebook Metrics with Klipfolio

Case Study: Pixable Tracks and Monitors Facebook Metrics with Klipfolio

Here’s an excerpt of the study to get you started

Company Background: Pixable, is a New York City-based digital media publisher and content creator that is focused on personalized original content for Millennials. The company delivers original and syndicated content across a number of platforms including web, desktop, mobile applications and email. They also provide content marketing services to brands and advertising agencies.

Business Challenge: Facebook is one of the primary channels Pixable uses to engage Millenials with its content. And while Facebook provides a number of default metrics via their own dashboards, Pixable wanted to be able to get a more granular look at how people are consuming and distributing its media through Facebook. The company’s revenue comes from sponsored content; in order to maintain and grow revenue, the media publisher needs to be able to confirm that sponsored content is delivering traffic and ROI to its sponsors.

Download the Pixable Case Study To See How Klipfolio Dashboards Go Beyond Vanity Metrics

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