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Why use a social media dashboard?
Social media marketing is all about engagement, although measuring engagement can be a challenge. Each social media platform offers its own vernacular and unique metrics (not to mention its own specific challenges). A social media dashboard reconciles social media metrics into a single reporting interface that can be shared to everyone on your marketing team.
What is a social media dashboard?
A Social Media Dashboard is a reporting tool used to track engagement metrics across multiple platforms using a single interface. Social media dashboards pull data from Facebook, Twitter, LinkedIn, Instagram, and Pinterest to create unified metrics reports.
Social media dashboard examples
Use these dashboard examples to explore the different ways you can report and track your social media metrics.
Top Social Media metrics for KPI driven marketers:
- Number blog subscribers
- Number of comments (engagement)
- Forwards to a friend
- Inbound links
- Social bookmarks
- Positive sentiment
- Web traffic from social sites
- Share of conversation
- Media engagement
- Likes and/or followers
This social media dashboard example analyzes your Twitter performance and compares it to your web performance to see how your campaigns impact your marketing efforts as a whole.
Keep all your most important KPIs in one place with this Facebook Ads Dashboard. Monitoring your Facebook Ads campaigns on this dashboard will help you answer important questions that guild your social media marketing strategies
Social media marketers need to keep track of their social following on channels like Facebook, Instagram, Twitter, and LinkedIn. This dashboard allows for quick views into followers, likes, and subscribers, while also tracking recent posts across all platforms.
Social media manager's are responsible for managing and executing social media across multiple channels. This social media dashboard is designed to help them manage the torrent of data.