Andy Crestodina's Content Effectiveness Dashboard

Content Effectiveness Dashboard | Andy Crestodina

Orbit Media's Andy Crestodina knows the impact that good content can have on a business.

Want to become a better content marketer? Start by following Andy Crestodina. Andy knows that deploying content that converts is a process. To do content well, you have to find new opportunities and measure your progress constantly.

We teamed up with Andy to build a Content Effectiveness Dashboard that drives action. This dashboard features metrics based on his blogs and presentations, as well as tips he's absorbed from other industry experts like Larry Kim.

Answering key content marketing questions

We worked with Andy to build a dashboard that answers key questions like:

1

Which posts bring in traffic?

2

Which posts inspire action?

3

Which keywords should I focus on?

4

Where can we improve CTR?

Building Andy Crestodina's Content Effectiveness Dashboard

Andy often digs into the key content metrics he thinks all marketers should track. Our mission was to automate this entire process. Using Klipfolio, you can get the Content Effectiveness Dashboard with a few simple clicks. This page will give you all of the info you need to create your very own Content Effectiveness Dashboard and will also provide additional info on how you can share the dashboard outside of Klipfolio.

Interactive Example of the Content Effectiveness Dashboard

klipfolio content effectiveness dashboard

View the full dashboard

How to build the Content Effectiveness Dashboard

Klipfolio can automate the entire process of creating and updating this dashboard. To successfully set up the dashboard, follow these steps.

Content Effectiveness Dashboard | Andy Crestodina

Step 1

Make sure you have valid credentials to the following services.

  • Google Analytics
  • Google Search Console

What if I don't have credentials right now? No problem, you can always select the 'Connect Later' option.

Content Effectiveness Dashboard | Andy Crestodina

Step 2

Find the metrics in the Klip Gallery

You can find the metrics listed in our Klip Gallery under the Content Effectiveness section or through Google Analytics and Google Search Console directly.

Content Effectiveness Dashboard | Andy Crestodina

Step 3

Add the metrics to build your Content Effectiveness Dashboard

Build your Content Effectiveness Dashboard by selecting the "Add to dashboard" button in the Klip Gallery for each metric.

You can even arrange the dashboard to look just like Andy's Content Effectiveness Dashboard by dragging and dropping the Klips into place.

Overview of each metric

Andy Crestodina's Content Effectiveness Dashboard | Search Position Improvement Opportunities Metric

Search Position Improvement Opportunities (Last 30 Days)

What opportunities do you have to rank on page one of Google? This metric measures your keyword rankings and helps you determine which words you have an opportunity to rank higher on.

Notes: Use this metric to help look for easy content opportunities - such as where you rank on page two - and optimize that content to push it to the first page.

Services:

Klipfolio - Google Webmaster Tools
Andy Crestodina's Content Effectiveness Dashboard | Top Performing Posts Metric

Top Posts by Pageviews and Conversion Rate

Which posts are bringing the most traffic to your site? And more importantly, which posts are inspiring action from your readers? This metric measures the performance of your blog posts by both traffic and conversions.

Notes: Use this metric to determine which posts should be used to generate website visits and which posts should accompany those to help inspire desired actions like subscriptions.

Services:

Klipfolio - Google Analytics
Andy Crestodina's Content Effectiveness Dashboard | CTR Improvement Opportunities Metric

CTR Improvement Opportunities (Last 30 Days)

What opportunities do you have to improve your current click-through rates? This metric compares your click-through rates to the average click-through rate your content gets for that rank.

Notes: Use this metric to understand where you can improve CTR with stronger meta descriptions and titles.

Services:

Klipfolio - Google Search Console

Sharing the dashboard

Tracking these key content marketing metrics is just the beginning. Get your team rallying around these results by sharing your dashboard. Here are a few simple ways you can share your data.

Wallboard Display

Nothing is cooler than a dashboard on a wallboard display. It captures attention, inspires conversations, and rallies your team around your key marketing metrics.

Klipfolio - Content Jam Dashboard

PDF Reports

The Content Effectiveness Dashboard is print-ready. Share it with your entire marketing team in just a few clicks.

Klipfolio - Content Jam Dashboard

Interactive web links

You can share a fully interactive version of the dashboard (just like we’ve done) using our published link feature.

Klipfolio - Content Jam Dashboard Laptop

Mobile dashboards

Keep the dashboard in your pocket using either our iPhone or Android app.

Klipfolio - Content Jam Dashboard Laptop

Dashboards Every Marketer Should Track

The Content Effectiveness Dashboard is a fantastic dashboard for understanding your content marketing performance and areas that you can improve on. Chances are this dashboard has you thinking what else you could track on a dashboard. The answer: pretty much anything. Here are some our top marketing dashboards: