Mobile website performance: The essential KPIs

Optimizing your mobile website performance is essential. In this post we look at how you can develop some KPIs that will help your mobile website performance.

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Black Friday Cyber Monday metrics for eCommerce stores

This post looks at the best metrics for measuring ecommerce success over the Black Friday Cyber Monday shopping period.

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Klipfolio Partner Spotlight: Livedata.Mobi

In this partner spotlight, we learn about how Livedata.Mobi uses Klipfolio to power her business. Anu valued Klipfolio’s highly intuitive, yet versatile platform, which because of its cloud data accessibility, makes it easy to work with.

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Reddit Marketing KPIs: The ultimate guide

This guide will help give you a sense for how to adopt KPIs that will set you up for success with your Reddit marketing strategy.

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4 dashboards our marketing team uses to track the metrics that matter most

We use many tools and platforms to lay a foundation that supports our marketing strategy; without them, many of our campaigns and initiatives could not be effectively executed. This being said, it is extremely time-consuming for us to pull data manually from each of these tools. From Marketo, to Trello, to Pendo, to Google Analytics, our dashboards bring the key information together - all in one place. We save valuable time while still checking in on our performance daily.

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The 5 essential metrics for community engagement

The arrival of social media brought with it a big shift towards community-based marketing. And the companies who’ve benefited most are the ones who’ve really leaned into the community and lifestyle aspects of their products and services. Companies like Innocent, Red Bull and Sephora are strong evidence that building a community around your brand, business, industry or craft is the best way to build loyalty, trust and repeat business from a community of customers.

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Customer Spotlight: How Disciple Media became data driven

Disciple is a community media platform that makes it easy for brands, businesses and entrepreneurs to build their own interactive, social community apps designed to help them gather, build and engage their communities. In this Customer Spotlight we dive into how becoming data driven through the use of dashboards changed Disciple's way of doing business completely.

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