What is Business Intelligence and Analytics? And What's the Difference?

Smart businesses understand that goal setting is a critical element to business success and growth. As management thought leader Peter Drucker has said: “You can’t manage what you don’t measure.”

Analytics, therefore, is another important piece of business success. Reviewing an organization's progress against a plan, and making the right adjustments to that plan, requires measurement of how you’re progressing towards those goals.

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Data Driven Agency Series Chapter 4: The Essentials of an Agency Pitch

The pitch - one of the most important parts of your job as an agency.

Convincing people to trust you with their business is no “one-size fits all” endeavour.

Currently, you may have processes in place that are repetitive and what you assume to be effective, but if you step back and are honest with yourself, the results are probably not as good as they could be.

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The Real Time Strategy Dashboard

You cannot manage today’s business with metrics and dashboards that date back to the 1960’s, yet over 90% of business are trying to do so. Why do you need new metrics and dashboards?

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Making the 2020 Business Dashboard

Employees didn’t matter, product quality didn’t matter, just that sweet profit at the end of the day. That was until the dot-com era. Suddenly we learned about a new group of business drivers. We saw the introduction of non-financial metrics like website visitors and available market.

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Most Click-Through Data Is Wrong, and Here’s Why

Like all things, measuring email effectiveness involves identifying the right metrics. And, according to research from Demand Metric and Return Path, poorly defined metrics are one of the greatest challenges facing marketers today. Perhaps that’s because most default to tracking high-level metrics like open and click-through rates (CTRs)…

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Data Driven Agency Series Chapter 3: Leveraging the power of agency reporting

Dashboard reporting is a distinct way to offer more value than your competition.

What is dashboard reporting?

First things first, there is a big difference between traditional reporting and dashboard reporting.

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Data Driven Agency Series Chapter 2: Using data to foster lasting customer relationships

Before we break down how to build better partnerships (that last!), we thought it would be fun to look at some insights on cultivating business relationships.

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