6 Facebook Ads Reports (and One Audit) Every Agency Needs to Get and Keep High-Ticket Clients

As a savvy digital marketing agency owner, you know your clients want a clear picture of how their Facebook ads are performing every week and a full report once a month. But do you know which metrics you should be reporting to them? Or even which metrics matter to them the most?

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What are the best venture capital blogs?

A collection of the top VCs to follow online

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Thriving in a tempest: What we learned about product management during Klipfolio’s start-up phase

Start-ups are by definition small, and almost invariably everyone is too focused on making a go of it to worry too much about product management. But once a start-up gains a foothold in its market and begins to grow, making product management a priority becomes critical.

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Business metrics vs KPIs. What’s the difference?

Here’s the thing: I bet most of us learning about key performance indicators (KPIs) and business metrics are doing it to complement our jobs. In other words, we’re not data or business analysts; we’re just folk looking to take accountability for our performance. Accountability today means monitoring the numbers, but more importantly understanding how we impact them.

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Google Sheets: Best practices to prepare your data for publishing in your dashboard

Depending of your business and the information systems that you use, your data can be in many places. You probably have data in management systems (ERPs), SaaS applications, and in spreadsheets. There’s also a good chance your data will pass through spreadsheets before it goes to the dashboard. In this posts, we’ll cover some best practices to prepare your data for use in your dashboard.

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How the subscription business model is changing – and why SaaS companies should change with it

What’s the future of the subscription business model for SaaS companies? It’s a good model, and it’s being adopted by a wider range of companies in other sectors. It’s also evolving, and SaaS companies need to adapt to changing realities.

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Peek Inside the Top 10 Fastest Growing SaaS Companies

Tom Blue, Founder of Lead411 called SaaS 1000, curated a list of the world's fastest growing SaaS startups with over 40 employees, ranked by employee size growth over the past six months.

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How I turned our company’s accounts receivable data into a dashboard that’s improving our business performance

I’m not an accountant or a bookkeeper. I’m a “Customer Loyalty Guru” at Klipfolio, which in the simplest of terms means I’m responsible for keeping our customers happy. I care about our accounts receivable because in many cases overdue accounts are a lagging indicator of customer dissatisfaction. Here's a post about how I built an AR dashboard in Klipfolio.

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