Data Driven Agency Series Chapter 4: The Essentials of an Agency Pitch

The pitch - one of the most important parts of your job as an agency. Convincing people to trust you with their business is no “one-size fits all” endeavour. Although there is no cookie cutter approach, we have curated both intangible (soft skills) and tangible tips for mastering the ultimate pitch, and, ultimately acquiring more clients. This means tips on how to worry more about how you act and less about the nitty gritty first and then how to actually structure the pitch itself.

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The Real Time Strategy Dashboard

You cannot manage today’s business with metrics and dashboards that date back to the 1960’s, yet over 90% of business are trying to do so. Why do you need new metrics and dashboards?

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Making the 2020 Business Dashboard

Employees didn’t matter, product quality didn’t matter, just that sweet profit at the end of the day. That was until the dot-com era. Suddenly we learned about a new group of business drivers. We saw the introduction of non-financial metrics like website visitors and available market.

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Most Click-Through Data Is Wrong, and Here’s Why

Like all things, measuring email effectiveness involves identifying the right metrics. And, according to research from Demand Metric and Return Path, poorly defined metrics are one of the greatest challenges facing marketers today. Perhaps that’s because most default to tracking high-level metrics like open and click-through rates (CTRs)…

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Data Driven Agency Series Chapter 3: Leveraging the power of agency reporting

Dashboard reporting is a distinct way to offer more value than your competition. Dashboard reporting omits the need for your team member’s time and lets your computer do the work instead. It is innovative, it saves you time, and if you master it, you will look like a rockstar in the eyes of your customers.

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Data Driven Agency Series Chapter 2: Using data to foster lasting customer relationships

In this blog we dive into the 5 ways to build partnerships that last: ensure you and your partner are on the same page, align your skill sets, open communication and mutual respect, consistent communication, define who does what ahead of time.

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Data Driven Agency Series Chapter 1: Best KPIs for Marketing Agencies

The marketing industry is fast paced and increasingly competitive space, with today's top marketing agencies evolving before their client’s do. This means being nimble, agile, adaptable, and mastering new technologies and forward-thinking approaches ahead of the competition. What better way to get inside the inner business workings of a marketing agency than to see which KPIs are most important for their success? KPIs reveal how a company is performing against benchmarks set, and, they directly influence the achievement of strategic goals.

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Building Your Salesforce Dashboard - An Ultimate Guide

Wanting to master Salesforce reporting? Look no further!

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Best CRM software solutions

What is CRM

Customer Relationship Management (CRM) software is defined as the primarily tool that helps manage a company's relationships and interactions throughout a contacts journey from leads, potential customers, customers and even partners and suppliers.

CRM is a set of strategies and tactics aimed at creating effective relationships with current and potential customers.

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The best SQL resources to up your skills and get a raise

SQL stands for Structured Query Language. SQL is the most popular programming language designed to manage and manipulate data in relational database management systems (RDMS). It has been around longer than the internet and was developed in the early 1970s.

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