Dashboard journalism: A beginner’s guide

Journalism is changing.

Reporters used to celebrate their numerical illiteracy.

Now they’re building pivot tables and mapping out Excel spreadsheets.

Data is playing an increasingly large role in journalists’ daily attempts to dig up public interest stories that would otherwise have stayed hidden.

It only makes sense, then, for journalists to start using a tool that’s changed how the business world interacts with its data: The dashboard.

Dashboard journalism can help news outlets:

Share

Related Articles

How to start tracking historical Twitter data using Klipfolio

Learn how Klipfolio can help you get historical data out of Twitter.

Share

Related Articles

Data visualization sounds great in theory. Who wouldn’t prefer to present their business metrics in visuals rather than raw numbers? But in practice it can be a lot more complicated.
Building reports on your key performance indicators and metrics can be an excruciating task. There are so many sources of data – and so many reporting metrics companies are choosing to follow – that pulling together KPI reports is arduous and time-consuming.
How to build a custom dashboard using Excel data. There’s a story behind your Excel numbers. Even after all these years, Excel remains a staple for businesses around the world. And why not? If you’re looking for a simple tool into which you can dump data and build formulas, you could do a lot worse.
Google Analytics is one of the most powerful and important tools available to digital marketers, user experience designers and business professionals today. With just a few clicks, you can access a wealth of information on one of the most essential tools in your company’s arsenal: Its website.
It’s easy to toss around numbers these days. What’s difficult is getting people to pay attention and, most importantly, take action based on what your numbers are telling you.
For a company to be truly data-driven, it needs access to a staggering amount of data. That’s where a data warehouse comes in – it stores a company’s relevant data so it can be put to use in making your business better. But getting your numbers into a data warehouse is only half the battle. Without the tools to recognize patterns, discover insights and predict outcomes, all the wisdom in your data warehouse will go undiscovered.
If you don’t have the tools to regularly monitor what these data points are saying, you could quickly find your business in a hole from which it can’t get out. Thankfully, Klipfolio is here to help.
Klipfolio’s self service business intelligence solution gets you up and running with analyzing performance and measuring results that will allow you to make better business decisions in no time – all without the need to expand your IT department or hire a team of data professionals.