True Trials: How we went beyond industry standards to develop our own, better metrics
Want to boost your win rate? Here's how true trials provided us with the meaningful metrics we needed to track our progress and better convert prospects.
When it comes to business dashboards, let the metrics drive
Are you metrics-driven or driven-by-metrics? Versature's Tyler Cooper believes there's an important distinction between the two.
Understanding social media interaction KPIs
Social media interaction KPIs are perhaps the most misunderstood element of all social media KPIs. Here's a primer to help you understand them.