February 5, 2014
Extending the Reporting Capability of Google Analytics with Klipfolio Dashboards
By: Mark Ryan
The coders over at Klipfolio have made a platform with very unique strengths that make it a strong dashboarding platform for Google Analytics as well as providing users with strong tools for data manipulation and integration. Because I am focused on Web analytics reporting (i.e. Google Analytics and Salesforce), I specifically stayed away from more complex and costly providers such as Tableau that focus heavily on business intelligence type functionality. I was pleasantly surprised that at the mid-to-low price range, Klipfolio provides excellent dashboard functions and powerful business intelligence features that compete with the largest players in the space.
Learn more about how to track your digital marketing and web analytics on a Google Analytics dashboard.