April 12, 2013
Klipfolio teams up with Australian digital marketing consultant firm Direction Digital
Ottawa, Canada - April 12, 2013: Klipfolio Inc today announced a new partnership with Direction Digital, Australian-based digital marketing consultants. This partnership combines Direction Digital's consulting and analytics expertise with Klipfolio's web-based dashboard to provide clients with actionable insights. In an increasingly fragmented landscape, deriving value from analytics requires a careful balance of using the right data sources, measuring the right metrics, and communicating information in the right way.
"Direction Digital utilises Klipfolio Dashboard for monthly client reports covering Digital KPIs, PPC, SEO and Social Analytics," says Michael Donovan. "Klipfolio Dashboard enables us to clearly communicate digital goals to our clients so they can make actionable decisions."
"The partnership with Direction Digital emphasizes the continued trend towards dashboards and visualizations in the realm of marketing analytics," says Allan Wille, CEO and President of Klipfolio. "Clients want information in a way that is visible, actionable and relevant -- Klipfolio provides the platform and partners like Direction Digital the industry-leading expertise."