January 29, 2013

Klipfolio Empowers Marketers With The Google Analytics Data Connector

Ottawa, Canada - January 29, 2013: Klipfolio's web and mobile dashboard has been garnering interest from top marketing agencies since it went public in September 2011. Now, with the latest release of Klipfolio Dashboard, marketers and web analytics professionals have a powerful new tool at their disposal: the Google Analytics data connector .

The data connector is aimed at providing non-technical users with an easy to use interface to retrieve data sets from their Google Analytics account. In simple mode, users can use drop-down menus to select metrics, dimensions, and a time period to retrieve from their account. In advanced mode, users familiar with the Google Analytics API can leverage their expertise to craft detailed queries. Learn more about Klipfolio's Google Analytics dashboard.

While Klipfolio Dashboard for web and mobile is designed to be a department agnostic KPI platform, it has received significant attention from agencies monitoring marketing KPIs and metrics.This new data connector will take a users SEO performance dashboard to the next level. When asked to comment, Klipfolio CEO and President Allan Wille had this to add:

"We've noticed a remarkable increase in the number of marketing agencies using Klipfolio Dashboard. This is because we are focused on operational and real-time data - this synergizes extremely well with marketing departments measuring campaign performance, web analytics, and SEO."

About Klipfolio

Klipfolio is trusted and relied on by over 11,000 of the world’s best and brightest organizations. As a leader in the cloud-based business intelligence dashboarding and reporting market, Klipfolio is a cost-effective, flexible analytics solution that integrates with hundreds of data services to create powerful business insights. With customers in healthcare, financial services, consumer goods, non-profit, and marketing, sales, support, Klipfolio is changing the way data is used one Klip at a time. To learn more, visit the Klipfolio website or follow us on Twitter, LinkedIn, Facebook.

Media Contact: Marketing Department at Klipfolio, marketing@klipfolio.com