January 29, 2013

Klipfolio Empowers Marketers With The Google Analytics Data Connector

Ottawa, Canada - January 29, 2013: Klipfolio's web and mobile dashboard has been garnering interest from top marketing agencies since it went public in September 2011. Now, with the latest release of Klipfolio Dashboard, marketers and web analytics professionals have a powerful new tool at their disposal: the Google Analytics data connector .

The data connector is aimed at providing non-technical users with an easy to use interface to retrieve data sets from their Google Analytics account. In simple mode, users can use drop-down menus to select metrics, dimensions, and a time period to retrieve from their account. In advanced mode, users familiar with the Google Analytics API can leverage their expertise to craft detailed queries. Learn more about Klipfolio's Google Analytics dashboard.

While Klipfolio Dashboard for web and mobile is designed to be a department agnostic KPI platform, it has received significant attention from agencies monitoring marketing KPIs and metrics.This new data connector will take a users SEO performance dashboard to the next level. When asked to comment, Klipfolio CEO and President Allan Wille had this to add:

"We've noticed a remarkable increase in the number of marketing agencies using Klipfolio Dashboard. This is because we are focused on operational and real-time data - this synergizes extremely well with marketing departments measuring campaign performance, web analytics, and SEO."

About Klipfolio

Klipfolio’s mission is to make it fast, easy and affordable ($19/for 5 users/month) for business users to build and share real-time dashboards - enabling them to move from quarterly reflective management to continual performance optimization. Klipfolio has more than 9000 customers including marketing agencies, and those in the financial services, healthcare, consumer goods and not-for-profit industries. Find out more at klipfolio.com or follow us on twitter.com/klipfolio.

Media Contact: Marketing Department at Klipfolio, marketing@klipfolio.com