April 2, 2013

Klipfolio Makes It Easier To Share Insights With Latest Release To Its Web And Mobile Dashboard

Ottawa, Canada - April 04, 2013: Klipfolio Inc. today announced that the latest version of its web dashboard is now live. This release focuses on making it easier for users to view, share and act on insights by simplifying how dashboards and data is shared within the application. The user management section has undergone a redesign to improve usability and includes options to share assets like dashboards and widgets directly with a group.

The value of any real-time dashboard is derived from the action it inspires. If dashboard users are unable to quickly and effectively share insights with their colleagues, the ROI of the dashboard investment is at risk. Klipfolio's user-model addresses this issue by allowing administrators to organize users based on their role within an organization, and share insights that are relevant to that position. Assets such as dashboards are shared with entire groups of users -- for example, an administrator can share a social media dashboard directly with marketing professionals.

"If a tree falls in the woods and no one is there to see it, then it's going to be a while before any one is able to act on that information," says Allan Wille, CEO and President of Klipfolio. "The same is true for dashboards -- insights need to be shared in a timely manner so that you can act on today's insights, rather than react to yesterday's bad news."

About Klipfolio

Klipfolio’s mission is to make it fast, easy and affordable for business users to build and share real-time dashboards - enabling them to move from quarterly reflective management to continual performance optimization. Klipfolio has more than 9000 customers including marketing agencies, and those in the financial services, healthcare, consumer goods and not-for-profit industries. Find out more at klipfolio.com or follow us on twitter.com/klipfolio.

Media Contact: Marketing Department at Klipfolio, marketing@klipfolio.com